In Stadium

I oversaw the creative messaging for all in stadium advertisements for Giant Eagle's sports partners. These ads were seen by over 5,000,000 collective attendees annually. 

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Per my supervisor Dan Donovan - "The Steeler's LED animations during the 2018-2019 season were the most engaging and impactful stadium ads I've seen during my 13 years within sports marketing at Giant Eagle."

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My recipe? Use bold colors that contrast from the setting and throw in some creative animations if the sign allows. In a stadium full of attention seeking messaging from the team and other partners, you need to find a way to break the clutter.